ASTR x GURU GROUP

If you haven’t already heard about the mysterious electric duo that debut their single “Operate” last week, we are so happy to give you the preview with their music video directed by the one and only GURU GROUP.  The video just released today on The Fader but you can download the song here. Its a cross between Purity Ring and Rihanna, just about anyone can jam to this.  Keep your eyes out for their soon-to-be released EP cause if you think this shit is dope, you aint seen nothing yet.

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Coffee Addiction is Real.

Coffee, a short-film by Guru Group videographer-Theo Rosenthal.

I must say, the habitual process of coffee preparation and consumption looks quite beautiful on 16mm film.  Even without sound, Theo was still able to captivate the senses with his use of light and focus.  Keep your eyes open for some Guru Group x Theo Rosenthal collaborations! But for now, I am craving an upside-down carmel macchiato, proof that coffee addiction is real.

Aldo Carrera Featured in the SFBG

Screen shot 2013-03-04 at 12.33.02 PMLast week, the San Francisco Bay Guardian gave a behind the scenes look at the Academy of Arts University fashion show from New York Fashion Week. The story features photos taken by our one-and-only fine fashion photographer Aldo Carrera, as well as a Q&A highlighting Aldo’s experience at NYFW and opinions on photojournalism.  Photo’s featured are a bit more personal then your average backstage photographer–check it out here.

Jason Altaan, 19 Year-Old Guru

Copyright Jason Altaan

Copyright Jason Altaan

Copyright Jason Altaan

Copyright Jason Altaan

Copyright Jason Altaan

Copyright Jason Altaan

Copyright Jason Altaan

Copyright Jason Altaan

Copyright Jason Altaan

Copyright Jason Altaan

The start of The Guru Group has initiated a constant search for our generations next artistic masterminds.  The Guru Group primarily focuses on those under the age of 25 with impeccable, inimitable, and innovative creations- “guru’s” of their craft.  We want to show the world that young people can produce exceptional art, and inspire children to take a leap into the art world if that is what interests them.

This week I came across yet another amazing artist that is only 19 years old, his name is Jason Altaan and he is an incredible drawer, painter, and new-found photographer.  His images carry heavy messages through their surrealist(/realist) expression.  Included are some of our favorite pieces by Jason, you can visit his website at wix.com/jasonaltaan/jasonaltaan (currently under construction but functioning).  His style is cross between the surreal and real, seJason is currently selling pieces displayed online and is also available for commissioned work; please contact The Guru Group at perry@thegurugroupnyc.com if you have any interest as Jason will be personally funding schooling at Central Saint Martin’s coming later this year.  His work is amazing and can only get better (hard to imagine right?)

Stephen Biga Erothe Preview

I met up with Stephen Biga last week to get a preview on his Erothe designs for late 2014.  The pieces planned are impeccable; his designs, in my opinion are fairly nearer to modern-art than any regular fashion designs.  Still Biga finds a way to mix luxury fabrics like silk, leather, knitwear, and even stingray into pieces that are wearable and appropriate for todays Avant Garde.

Erothe stems from the conceptual dichotomy of opposite extremes- it conjures hard softness, dark beauty, unsure certainty and masculine femininity to relay the notion that not one aesthetic element of this world is singular. The silhouettes and fabrications of the line oppose structure and amorphous capabilities to visually ensure the importance of opposites. The erothe woman is mysterious, cultured, interested and lives her life among art.                        

-Stephen Biga

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Stephen Biga Moodboard Preview

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Samples Coming Soon
Copyright Stephen Biga Designs

Copyright Stephen Biga Designs

Copyright Stephen Biga Designs

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Perry Silverman & Stephen Biga Previewing Erothe
Copyright Stephen Biga Designs

The Guru Group X Smokers Club

Exciting News! The Guru Group’s Founder, Perry Silverman, has just been selected to design and introduce Womenswear at The Smokers Club.  Perry is looking forward to creating some post-modern apparel for the brand; introducing high quality marijuana influenced clothing to the world of womens fashion.  The concept is a juxtaposition and hence Perry’s excitement to be a part of its creation.  This year has marked social progress in the legalization of marijuana as it has become unattached to “hippy” culture and entered the high fashion realm.

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