Stephen Biga Erothe Preview

I met up with Stephen Biga last week to get a preview on his Erothe designs for late 2014.  The pieces planned are impeccable; his designs, in my opinion are fairly nearer to modern-art than any regular fashion designs.  Still Biga finds a way to mix luxury fabrics like silk, leather, knitwear, and even stingray into pieces that are wearable and appropriate for todays Avant Garde.

Erothe stems from the conceptual dichotomy of opposite extremes- it conjures hard softness, dark beauty, unsure certainty and masculine femininity to relay the notion that not one aesthetic element of this world is singular. The silhouettes and fabrications of the line oppose structure and amorphous capabilities to visually ensure the importance of opposites. The erothe woman is mysterious, cultured, interested and lives her life among art.                        

-Stephen Biga

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Stephen Biga Moodboard Preview

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Samples Coming Soon
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Copyright Stephen Biga Designs

Copyright Stephen Biga Designs

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Perry Silverman & Stephen Biga Previewing Erothe
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The Guru Group X Smokers Club

Exciting News! The Guru Group’s Founder, Perry Silverman, has just been selected to design and introduce Womenswear at The Smokers Club.  Perry is looking forward to creating some post-modern apparel for the brand; introducing high quality marijuana influenced clothing to the world of womens fashion.  The concept is a juxtaposition and hence Perry’s excitement to be a part of its creation.  This year has marked social progress in the legalization of marijuana as it has become unattached to “hippy” culture and entered the high fashion realm.

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Aldo Carrera featured in Sinuous Magazine

As mentioned previously, Aldo Carrera was fortunate enough to be selected to shoot the Academy of Art University’s NYFW looks.  Not only was Aldo able to get some amazing backstage footage, but he also was able to create a concept photoshoot using some of his favorite pieces done by Heather Rose McDonald and Heather Scholl (separate designers) and with the help of Laila Elguindi (model), Christina Anderson (model), Melvin Harper (photographer&stylist), Monae Everett (hair & makeup) and Perry Silverman (production.)  Aldo chose to juxtapose the stereotypical glamour attached to high fashion, with a bit of ordinary life.  We often only see runway couture on the red carpet, creating a wall between those of the rich and famous from us “normal people;” Aldo intends to show the world that we are all human, dressed in runway or not, we all still want to go home and relax.

Check out Aldo’s feature in Sinuous Magazine for more info.

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Aldo Carrera Shoots Academy of Art Runway Pieces from NYFW

Last week, photographer, Aldo Carrera, was lucky enough to be selected to exclusively shoot pieces from The Academy of Art University’s runway show.  The Academy of Art University in San Francisco was the only school fortunate enough to show at New York Fashion Week; the schools top 8 designers were selected to participate and the looks were absolutely phenomenal.  The Guru Group’s  favorite designs were done by knitwear princess, Heather Rose McDonald; Heather was previously working for the knitwear department at VPL and the debut of her personal collection was nothing short of extraordinary.

Pictures included are photographs by Aldo Carrera of Models Christina Anderson & Laila Elguindi in Heather Rose McDonald Pieces, Hair&Makeup by Monae Everett, Styling by Melvin Harper, Production by Perry Silverman.

Photos of pieces by other AAU designers by Aldo can be seen at http://www.AldoCarrera.com

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Aldo Carrera to shoot in NYC throughout Fall 2013 Fashion Week

Aldo Carrera, fine fashion photographer and client of The Guru Group, will be coming to NYC from February 7-14 to test shoot.  The theme of the shoots will be “cool,” we are confident that alongside his fashion consultant and stylist, Hannah Coleman, they will be sure to produce some jaw-dropping images. Below are some of my personal favorites from Aldo’s past work, to see more check out aldocarrera.com.  Please email perrysilverman@thegurugroupnyc.com with any inquires in regards to working with Aldo Carrera.

Ciao!

Treasure Island, 2012

Treasure Island, 2012

Be Independent, 2012

Be Independent, 2012

Be Independent, 2012

Be Independent, 2012

San Gregorio Beach, 2012

San Gregorio Beach, 2012

Aldo Carrera Photography. All Rights Reserved.