If you haven’t already heard about the mysterious electric duo that debut their single “Operate” last week, we are so happy to give you the preview with their music video directed by the one and only GURU GROUP. The video just released today on The Fader but you can download the song here. Its a cross between Purity Ring and Rihanna, just about anyone can jam to this. Keep your eyes out for their soon-to-be released EP cause if you think this shit is dope, you aint seen nothing yet.
“Welcome to convergence culture, where old and new media collide, where grassroots and corporate media intersect, where the power of the media producer and the power of the media consumer interact in unpredictable ways. Convergence culture is the future…”
so says the renowned media theorist Henry Jenkins, and we can’t help but agree. We are living in a time that is embracing media convergence of an unprecedented scale. No longer do our media objects perform the one function for which they were originally intended, but rather a vast array of different functions previously thought impossible to exist all within one entity.
This is presenting exciting new possibilities in the world of fine art, as high-culture and high-tech collide. Here are a few of our favorite recent examples of fine art and digital media convergence…
iPhone featured in a fine art painting at the Grey Gallery at New York University
Beautiful design created by Electric Sheep, a distributed computing project for animating and evolving fractal flames, which are in turn distributed to the networked computers and displayed as a screensaver
A computer mouse gets a fine art makeover by an employee at the Khokhloma Painting Art Association in Russia.
Fashion and Art have always had a close relationship, as those buying couture wear are often the same people that are buying fine art, however, today we see the two worlds completely intertwined. The first issue of W magazine this year (for what may be the first time in their history) featured a painting of an actress instead of what would normally be a photograph; the magazine focuses on artist Chantal Joffe and her current muse-actress, Jessica Chastain. Inside features model spreads with fine art in the background, and the unique nature this focus is definitely exaggerated. I love the artist and all of the content included but can someone please tell me why this was never thought up before? Seems obvious enough! I would love to make a magazine comprise completely of these two worlds intertwined, tell me your thoughts!
Coffee, a short-film by Guru Group videographer-Theo Rosenthal.
I must say, the habitual process of coffee preparation and consumption looks quite beautiful on 16mm film. Even without sound, Theo was still able to captivate the senses with his use of light and focus. Keep your eyes open for some Guru Group x Theo Rosenthal collaborations! But for now, I am craving an upside-down carmel macchiato, proof that coffee addiction is real.